All ROI and No Guesswork: Cuts Sees Five-Figure Monthly Sales Boost on Disco
The Challenge
Cuts is a popular fashion brand offering elevated basics that blend comfort and modern design. They faced a challenging but common dilemma for e-commerce companies - saturated audiences on Meta.
The Solution
“We’ve been running conversion campaigns for six years on Meta - it’s what built Cuts. But, as they say, what got you here isn’t going to get you to where you need to be. Our audiences on Meta have become saturated and acquiring new customers has had its challenges.”
Facing diminishing returns and rising costs on traditional advertising channels, Cuts was looking for new customer acquisition channels they could use to supplement their existing mix. Nathan Yick, Senior Growth Manager at Cuts, decided to try DiscoFeed, a post-purchase digital advertising channel. DiscoFeed would recommend their products to active shoppers checking out from other top brands.
Because recommendations were based on a shopper’s purchase history, DiscoFeed allowed Cuts to automatically target the shoppers most likely to convert. After initial set up, Nathan let DiscoFeed run in the background while he focused on more work-intensive channels.
The Results
“Disco has been a unique unlock of acquiring customers without the guesswork.”
By leveraging Disco, Cuts has been able to reach a new segment of luxury shoppers and source new revenue with minimal effort. Because Cuts only pays for conversions - not impressions or clicks - Disco has also proven to be cost-effective, allowing Cuts to optimize their ad spend for maximum impact.
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