Billy Reid Sees 30% Higher AOV in Three Months on Disco
The Challenge
Billy Reid is known for its Southern-inspired luxury clothing, blending classic craftsmanship with modern sensibilities. As Head of eCommerce, Jeff Gaudette was looking for new ways to grow the company’s revenue and brand awareness. They had been exploring different marketplaces like Cortina as a way to expand their reach by cross-selling with other brands. Jeff remembered hearing about Disco as a low-lift platform that could recommend Billy Reid’s products to shoppers checking out from other brands.
The Solution
After downloading the Disco app on Shopify, their product listings were automatically ingested so Jeff could quickly select which products and creatives to feature. In exchange for other brands recommending Billy Reid products to their customers, they also had to publish DiscoFeed on their Thank you page. Obviously they did not want to promote competitors’ products to their customers so Jeff confirmed which brand categories to exclude and which ones to feature.
Finally, after setting their CPA and CPO to define how much they wanted to pay for new or returning customers, Billy Reid was ready to publish DiscoFeed. They began advertising across brands in complementary categories at the end of January 2024.
The Results
In their first three months on Disco, Billy Reid made over five-figures in incremental revenue with 30% higher AOV than what they typically see. Interestingly, a bulk of shoppers came from premium shoe brands like SeaVees, Amberjack and Wolf & Shepherd. Billy Reid could also see what other brands on Disco they share customer overlap with, including competitors, giving them valuable insight into their own customers’ tastes and preferences. Billy Reid continues to see an average of five-figure sales each month from Disco and looks forward to seeing how that increases around BFCM in the second half of the year.
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