The Intelligence Layer

Personalized offers
that deliver superior monetization.

OffersAI is the intelligence layer behind Disco. Matching shoppers with 1,000+ premium advertisers using purchase data from across the network and ML ranking. No cookies. No guessing. Just relevance.

Data Scale
160M+Shoppers

Real people across the Disco network.

$80B+Cart-Level Data

Actual purchases across the network.

1.6MSKUs Indexed

Product-level matching to individual shoppers.

10B+Signals / Month

Processed in real-time for ranking.

The Foundation

Built on real purchases,
not assumptions

While others rely on cookies and probabilistic guessing, OffersAI is powered by real purchase data from across the Disco network. Privacy-safe and built for a post-cookie world.

Network Purchase Data

Aggregated purchase patterns across the Disco network. Categories, spend levels, and preferences from leading commerce brands.

Behavioral Patterns

Lifetime value signals, return rates, discount sensitivity, repurchase cycles. Patterns that reveal true shopper intent.

Multi-Surface Signals

Purchase behavior across commerce, wellness, delivery, and lifestyle touchpoints. All ingested in a privacy-safe way.

Privacy-First Architecture

No cookies. No fingerprinting. All matching is deterministic and first-party. Built for a post-cookie world.

How It Works

From signal to perfect match

Tens of billions of signals flow through OffersAI every month. Here's how they become an offer that fits the moment it appears in.

01

Aggregate & Understand

OffersAI blends historical purchase patterns with in-the-moment transactional signals. What's trending, what's on sale, which brands are surging. Context meets history.

Cross-brand purchase historyReal-time network trendsCategory & price affinityPromotional dynamics
02

Predict & Rank

Dynamic bidding models predict conversion probability for every shopper-brand pair. We optimize for outcomes, whatever success means for the advertiser, so every impression counts.

Conversion probability scoringDynamic bid optimizationOutcome-based rankingAdvertiser goal alignment
03

Match & Personalize

ML ranks the eligible campaigns, then selects which of that advertiser's offers fits the moment. Ranking runs on real purchase behavior, not inferred interest from browsing.

Campaign-level ML rankingContinuous offer optimizationMultiple offers per campaignPurchase-behavior matching
04

Deliver & Learn

Every interaction feeds back into the system. OffersAI continuously refines which offers perform where, so the next shopper sees a better match.

Closed-loop attributionContinuous model retrainingOffer and placement performanceBetter matches over time
See It In Action

Every offer is matched to the moment

Pick a shopper. Watch the engine work. From checkout signal to personalized offer in under 200ms.

Cindy
Checkout

Cindy buys an XS dog sweater

$89 from a luxury pet boutique

Fundamentally Different

This isn't an incremental improvement

Most targeting infers what someone might want from where they have been. OffersAI starts from what they actually bought. Here's what that changes.

Legacy

Cookie-based targeting

OffersAI

Deterministic purchase data from 160M real shoppers

Legacy

Look-alike audiences from clicks

OffersAI

Brand-to-brand affinity from actual cart-level transactions

Legacy

Static ad creative for all viewers

OffersAI

Offers ranked against real purchase history, not one unit served to everyone

Legacy

CPM pricing, impressions as the metric

OffersAI

Priced against your performance goal, not impressions delivered

The Result

Commerce that feels good

When the intelligence layer works, everyone wins. Better formats. Better monetization. Better creative. All in context.

For Publishers

Superior & diverse monetization

  • Multiple native formats across 8+ surfaces
  • Revenue from offers that feel editorial, not interruptive
  • More revenue per transaction, from offers shoppers actually want
Explore Monetization
For Advertisers

Outcomes you can measure

  • 250% higher LTV from purchase-matched audiences
  • 5x average CTR across the network
  • Priced against your performance goal, not impressions delivered
Start Advertising
For Shoppers

Offers that just feel right

  • Discover brands they'll actually love
  • Offers matched to what they actually buy
  • Feels like a recommendation, not an ad

AI-Driven Results

See how Disco's intelligence layer delivers measurable outcomes.

"Advertising across Disco's network of curated brands has driven us premium shoppers with very little effort. We've seen 30% higher AOV at a healthy 7X ROAS. Plus we benefit from Disco's brand halo effect."

30%Higher AOV
7XROAS
5-FigureMonthly Revenue
Billy Reid
Jeff Gaudette
Head of eCommerce, Billy Reid
advertiser

"DiscoAds unlocked ad distribution that drove us over $1M+ in incremental revenue and 5X ROAS last year."

$1M+Incremental Revenue
5XROAS
Caraway
Hailey Soderlund
Caraway
advertiser
Trust & Compliance

Enterprise-grade security, built into every layer

All signals are hashed, anonymized, and deterministic.

CCPA Compliant

Full compliance with the California Consumer Privacy Act. Consumers can opt out of data sale at any time via our published opt-out mechanism.

Technical Controls

Encryption at Rest & In Transit

AES-256 encryption for stored data, TLS 1.2+ for all data in transit.

Zero Cookies, Zero Fingerprinting

All matching is deterministic and first-party. No third-party cookies, no browser fingerprinting, no probabilistic tracking.

Continuous Monitoring & Logging

Real-time intrusion detection, automated vulnerability scanning, and immutable audit logs with 90-day retention.

Role-Based Access Control

Least-privilege access across all systems. MFA enforced for every employee. Quarterly access reviews documented.

Incident Response & Recovery

Documented incident response plan with defined SLAs. Automated alerting, root cause analysis, and post-mortem process.

Vendor Risk Management

All sub-processors vetted against recognized security standards. Annual third-party security assessments and contractual safeguards.