Shopper Insights

Your Shoppers Are Shopping Everywhere. Now You Can See Where.

Disco's identity graph doesn't just power offers. It powers insights about your audience that no other monetization platform can provide.

Understand Your Shoppers Like Never Before

Your Shopper Insights. March 2026

Based on cross-brand purchase data from the Disco network

What Your Shoppers Buy Elsewhere

Your shoppers' top categories outside your store:

Beauty & Skincare
58%
Fitness & Wellness
44%
Food & Beverage
39%
Home Goods
35%
Entertainment
27%

Brand Affinity Map

Brands your shoppers buy from most frequently:

MelinMelin89%
NanitNanit76%
CarawayCaraway71%
SiriusXMSiriusXM65%
ThirdLoveThirdLove58%

Shopper Profile

$94

Avg Cross-Brand AOV

4.2

Brands per Shopper

Instagram

Top Acq: Channel

Monetization Opportunity

Based on your shopper profile, these advertiser categories would perform best on your site:

  1. 1Subscriptions & Entertainment
  2. 2Cashback & Finance
  3. 3DTC Beauty

Activating these categories could increase your RPT by an estimated 35%.

Activate Categories

Most monetization platforms give you a revenue number and nothing else. Disco gives you a window into your shoppers' lives across the Disco network. See what they buy when they're not on your site. Discover which advertiser categories resonate most with your audience. Understand spending patterns, brand affinities, and acquisition signals. All from real purchase data, not surveys or cookies.

Use these insights to:

  • Negotiate better with advertisers who want access to your audience
  • Tailor your merchandise and marketing to what your shoppers actually buy
  • Identify partnership opportunities with brands your shoppers already love
  • Make smarter decisions about which offer categories to activate

Insights are included for every publisher. No add-ons. No extra cost. Your data, working for you.

Trust & Compliance

Enterprise-grade security, built into every layer

All signals are hashed, anonymized, and deterministic.

CCPA Compliant

Full compliance with the California Consumer Privacy Act. Consumers can opt out of data sale at any time via our published opt-out mechanism.

Technical Controls

Encryption at Rest & In Transit

AES-256 encryption for stored data, TLS 1.2+ for all data in transit.

Zero Cookies, Zero Fingerprinting

All matching is deterministic and first-party. No third-party cookies, no browser fingerprinting, no probabilistic tracking.

Continuous Monitoring & Logging

Real-time intrusion detection, automated vulnerability scanning, and immutable audit logs with 90-day retention.

Role-Based Access Control

Least-privilege access across all systems. MFA enforced for every employee. Quarterly access reviews documented.

Incident Response & Recovery

Documented incident response plan with defined SLAs. Automated alerting, root cause analysis, and post-mortem process.

Vendor Risk Management

All sub-processors vetted against recognized security standards. Annual third-party security assessments and contractual safeguards.

CCPA Compliant

Consumer opt-out →