Disco AudienceReal People. Real Purchases. No Cookies.
Disco's audience is built from 1 billion+ real checkout events across 1,000+ advertisers. Every signal is from a logged-in shopper. Not a cookie, not a model, not a guess.
75%
Female audience
$150K
Average HHI
1B+
Annual transactions
160M+
Real, logged-in shoppers
Signal → Match → Outsized Results
We pair billions of purchase signals with the right shopper at the right moment. Delivering CTRs, CVRs, and LTV that shatter industry benchmarks. Every conversion is measured end-to-end with full closed-loop attribution.
160M Individual Buyers. Known, Not Modeled.
Every shopper in the Disco audience is a verified individual. With a real email, real purchase history, and real intent signals from across 1,000+ advertiser checkouts. This is the richest commerce audience graph ever built.
Individual Buyers, Not Segments
Every targeting signal traces back to a real person who made a real purchase with their real email. We don't model audiences. We know them.
Cross-Brand Purchase History
See what your ideal customer actually buys across 1,000+ advertisers. Not browsing behavior. Not inferred interest. Actual checkout data.
No Cookies: No Guesswork.
Our identity graph is 100% logged-in, first-party data. When third-party cookies disappear, nothing changes for Disco advertisers.
Target Real Buyers. Not Personas.
Every segment below is built from real checkout events. Individual shoppers with verified purchase history, not cookie pools or inferred interests.
Category Affinity
Target by what people actually buy. Beauty, fashion, home, wellness, food. Real purchase categories, not browse-and-bounce behavior.
Purchase Recency & Frequency
Reach high-value repeat buyers, lapsed customers ready to re-engage, or first-time purchasers by brand, category, or price tier.
Competitor Conquest
Know exactly who buys from your competitors. Show them your offer at the moment they're most open to discovery. Right after checkout.
Lookalike Audiences
Seed with your best customers: We find net-new shoppers who match across purchase history, AOV, and category preferences.
Household Income
Target by actual spending power. Our audience indexes at $150K+ HHI. Premium consumers who buy premium brands.
Geographic Targeting
Layer location on any segment: Metro, state, zip. Combine geo with purchase behavior for hyper-local campaigns.
Custom Audiences
Upload your customer list: We match against the identity graph, enrich with cross-brand data, and expand to qualified lookalikes.
Lifecycle Stage
Target by where shoppers are in their journey. New-to-brand, repeat buyer, loyal advocate, or win-back candidate.
Set Your CPA. Our AI Handles the Rest.
Our own bidding models, trained on what people actually buy. Every impression priced on real purchase behavior.
Real-Time Auction
Every impression bid independently. ML predicts conversion probability per user per placement.
CPA Optimization
Set your target: The system adjusts bids to hit it across all surfaces automatically.
Budget Pacing
Spend spreads intelligently: No spikes. No waste.
Continuous Learning
More data, smarter bids. Performance improves with every impression.
AI Tests Everything. You Get the Winner.
Disco's ML continuously shifts spend toward what converts.
