Best PracticesHow the Best Brands Win on Disco.
Playbooks by category. Real tactics from brands already seeing results.
Proven Tactics, By Category.
Cashback & Finance
- Lead with dollar value. "$15 cashback" outperforms "% off" by 2x
- Target high-AOV shoppers: Savings messaging resonates
- Best surfaces: Thank You Page + Email follow-up
- Post-purchase is the highest-converting moment for financial product signups
Entertainment & Subscriptions
- "Free trial" converts 3x vs discount offers
- Post-purchase = peak impulse moment for subscriptions
- SMS follow-up within 24hrs doubles trial activation
- Evening placements (6-10pm) outperform daytime
DTC & Emerging Brands
- Conquest: target shoppers buying from adjacent/competing brands
- Let AI optimize: Headline, offer amount, CTA all tested automatically
- Run on multiple surfaces: More data = faster optimization
- Personalized "% off" outperforms flat "$ off" for first-time buyers
Loyalty & Rewards
- Gift card offers have highest click-through rates
- Consumer app placement drives repeat discovery
- Cross-brand data enables "surprise and delight". Unexpected brand offers
- Pair with email triggers for gifting campaigns
Three Rules. Every Campaign.
Let AI Optimize
Don't manually test creative. Set your CPA and let Disco's ML find the winner.
Run Multi-Surface
More surfaces = more data = faster learning = better performance.
Think Outcomes
Disco optimizes for your CPA target, not impressions. Every dollar works harder.